There is no one “correct” duration for a SaaS (Software as a Service) trial period. The duration of the trial period depends on several factors, such as the complexity of your software, the length of your typical sales cycle, and how frequently your users engage with your software.
Here are some factors to consider when determining the duration of your trial period:
Software Complexity: If your software is complex and requires training or significant deployment time, you may want to offer a longer trial period so that users have enough time to understand and fully utilize it.
Length of Typical Sales Cycle: If your typical sales cycle is lengthy, you may want to offer a longer trial period so that users have sufficient time to make a purchasing decision.
Software Usage Frequency: If users engage with your software on a daily or near-daily basis, a shorter trial period may be sufficient. However, if they only use your software occasionally, you may want to offer a longer trial period to give them time to try it out in different situations.
In general, a trial period of 14 to 30 days is a reasonable range, but this can vary based on the factors mentioned above. It can be helpful to test different trial durations to see what works best for your business.