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accueil/Assistance/Doing Business Worldwide/When should I create a Segment ?

When should I create a Segment ?

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As described in the post “What is a Segment“, a segment is a subset of a Business with its own customers, offers and currency.
New Segments should be created when your business needs are the following :

  • different billing rules,
  • different currencies,
  • separate customer referential,
  • …

Some businesses need to split :

  • customers by their profile : small-sized business, medium-sized business and entreprise. They do NOT want a medium-sized business to see and subscribe/upgrade to offers dedicated to small-sized businesses.
  • offers by the location of the customers. Their offers are quite different in Europe, US, Africa, … different currencies, payment methods, options, prices …
  • customers by the lead source : They have partners and they want to distinguish direct customers and referred customers. Partners do NOT want a referred Customer to see and subscribe/upgrade offers dedicated to direct customers.
  • …

 

Tags:Customerinternationalizationofferssegmentationcurrencymulticurrencysegment

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